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Over the next three years, Visma will donate a total of 530.000 euros to UNICEF. The funds will be used to support youth entrepreneurship through the UPSHIFT programme, and also general relief efforts for children in vulnerable situations across the world.In addition to direct financial support, Visma will also provide UNICEF with free access to its software to manage the organisation’s mission-critical processes, worth a total of 105.000 euros.“We are delighted and proud to reaffirm our support of UNICEF, and their tireless work to protect children in need. At Visma we view education, entrepreneurship and technology as vital elements for driving positive change in society. As UNICEF partner, we have the possibility to make a meaningful contribution towards important sustainable development goals”, says Merete Hverven, CEO of Visma.Unlocking potential and creating changeVisma has supported UNICEF since 2017 through individual donations funding COVID vaccine research, war relief efforts in Ukraine and the Middle East, and more. As this partnership is now expanded further, Visma looks forward to continuing its support of UNICEF’s initiatives. UPSHIFT is a social innovator accelerator for young people aged 10-24 years that rapidly unlocks their generational potential, to create real and tangible change in their lives and their communities. By equipping youth with essential skills like problem-solving, creativity, collaboration, leadership, and communication, UPSHIFT prepares them to take charge of their present and future as entrepreneurs, employees, and global citizens. A unique collaboration"The world is facing a number of challenges, such as climate change, poverty and injustice. To meet these challenges, we must invest in young people's education and skills. UNICEF and Visma are therefore entering into a partnership to give children and young people the opportunities they need to create a better future”, says Maria Greenberg Bergheim, Executive Director of UNICEF Norway.She describes the new partnership as a unique collaboration, leveraging both UNICEF’s more than 75 years of experience working for children and young people's rights, and Visma’s position as a leading technology company with a strong commitment to social responsibility. 

Visma, a leading provider of mission-critical business software in Europe and Latin America, today announces the acquisition of MaisMei, a leading Brazilian compliance-first app that simplifies day-to-day management, fiscal compliance, and sustainable growth journeys for Individual Micro Entrepreneurs (MEIs).Based on strong tech and best in class customer satisfaction, MaisMei has successfully grown to serve 3.7 million customers since its founding in 2020, making it the largest private platform in the MEI segment. By combining accounting expertise with a user-friendly mobile interface, MaisMei addresses the operational hurdles faced by micro-businesses, even as they embrace digital payments and sales.This transaction further strengthens Visma’s footprint in Brazil, following its acquisition of Conta Azul, a fast-growing cloud ERP financial management system tailored for small businesses and accounting offices, in August 2025.Championing Brazil’s micro-entrepreneurial ecosystemMicro Entrepreneurs are the engine of the Brazilian economy, representing 58% of all businesses. With the segment expected to reach 25 million entrepreneurs by 2028, the need for accessible, mobile-first compliance tools has never been greater.MaisMei's mobile-first platform is highly accessible and designed to simplify fiscal compliance, accounting, and day-to-day business management for micro-entrepreneurs. The platform provides comprehensive compliance solutions, including tax filing and regulatory reporting, while ensuring adherence to Brazilian fiscal standards.By providing intuitive solutions for compliance, MaisMei has become the trusted partner for entrepreneurs navigating Brazil’s complex regulatory framework.

INSIGHTS: An interview with Steffen Torp, Chief Commercial Officer at VismaEntrepreneurship is the beating heart of Visma. We help business owners with innovative and intuitive software to grow their businesses, and we also recruit them into the Visma family through strategic acquisitions of fast-growing start-ups.This strategy has helped us achieve steady, double-digit growth for nearly 30 years. Today, Visma includes more than 180 software companies across 34 countries in Europe and Latin America.When a new company joins us, our main goal is to use our combined resources, expertise, and support to help them grow even faster – turning a startup into a scale-up. But how do we actually do this?To explain in more detail and provide some examples of our approach, we sat down with Steffen Torp, Visma’s Chief Commercial Officer.Can you explain your role as Chief Commercial Officer at Visma? In simple terms, my job is to make sure Visma grows – and grows in the right way. I do not work directly with sales on a day-to-day basis, because we have many skilled sales directors who look after this. Instead, my focus is to look at the bigger picture. I check how our products are doing, help decide where to invest, and support our companies when we buy or merge with others. Our planning and feedback process is a super important tool for me and for all of Visma.How do you connect big-picture planning with everyday work?Our planning and feedback process connects our long-term ambitions and plans with our daily work. This process is essential to professionalise our operation while helping everyone in Visma, from product teams to finance, to move in the same direction. It is not only about planning, but also about checking how we are doing and learning from our results.We look at things like customer satisfaction, how often our products are used, and our market share. We do this often, so we can respond to our customers’ changing needs. This process has helped us keep a strong growth rate – 17.4% ARR in 2024 – and to serve more than 2,1 million customers in Europe and Latin America. How does this process function across the course of the year? Our planning and feedback process operates in two phases. The first phase is a series of six board meetings at each individual operating company level that happen over 12 months. These follow a set order:Feedback from the previous year. Setting a budget. Looking at external factors that affect the company. Looking at internal factors like technology and products. Setting a strategy for the following years. Setting the right organisation with the right competence and incentives in order to achieve the strategy and plan for next year.